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The BayAreaBusinessLink is a marketing services company that helps local businesses and organizations grow by promoting themselves to the local community through a unique combination of live local networking events, internet video advertising and locally focused social media campaigns.
We officially launched with East Bay 925 Connect on April 5, 2010. East Bay 925 Connect includes this video powered website and a series of local networking events that together help local businesses and organizations tell their stories to the communities of the 925 area code of the eastern part of the East Bay of San Francisco. East Bay 925 Connect links residents, local businesses, corporations, non-profits and a variety of other organizations facilitating greater communication, building greater awareness and promoting commerce. East Bay 925 Connect features an intense local focus and professional quality audio/video that distinguishes us from other community or business websites that use simple text and graphics or photos.
Although BayAreaBusinessLink began in 925 we are currently working with promotional partners and event facilities to bring our effective marketing solutions to other area codes in Northern CA and we plan to link all of the major counties in the SF Bay Area into the BayAreaBusinessLink model.
BayAreaBusinessLink Website StructureThe foundation of East Bay 925 Connect is our website – www.bayareabusinesslink.com. This website hosts high quality, professionally produced videos that tell the stories and promote the value of businesses, organizations and residents that make up the 925 area code. Each video resides in a relevant section of the website and plays for 30 seconds to 3 minutes. Many of the videos are introduced by professional spokes-people and all videos are accompanied by concise descriptive text.
The website is composed of various sections and a home/welcome page – Cities, Businesses, Talent, Non-Profits, e-News, Restaurants and “Super Mixers”. Each section emphasizes a unique and specific use and value to the website visitor. The sections will “go-live” and come online at different times as high quality video content becomes available for each . Crisp, simple navigation throughout the site is ensured by the fact that navigation is exactly the same in each section. Large clear video thumbnails are displayed for the 4 sponsors of each section and advertisers within each section have the same thumbnails on a rotating carousel. Clicking on a thumbnail plays the video in the large, centered video display area equipped with complete audio control. Also, each section page lists “Hot Deal” promotions (discounts, specials, etc.) from member/advertisers and a rotating list of local “events” that are relevant to that section.
The City Sectioncontains videos pertaining to the cities within the 925 area code. Parks, events, schools, personalities, clubs, landmarks and many other subjects that are part of the descriptive fabric of our communities are captured and promoted through videos in this section. Some amateur videos may appear from time to time in this section for special events or BayAreaBusinessLink sponsored video contests. Eventually, the City Section will also allow for more precise navigation for a site visitor. Potential sponsors for this section include businesses and organizations that want to strongly and visually associate themselves with a particular city.
The Business Sectioncontains video resumes of people who want to work in the local community and this is a great way for Executive level or customer facing people to display their presentation skills in a very differentiating way. Also, individual contractors who provide services to residents or businesses will find value in posting a video in this Talent Section. Sponsorship opportunities for this section include corporations and organizations that want to associate themselves with helping local residents find work. The Talent Section of BayAreaBusinessLink is the heart of our Live Local! Work Local! mission.
The Non-profit Sectionserves local charities, religious entities, community organizations and youth/amateur sports organizations in the 925 area code by allowing for free hosting of professional videos about them. BayAreaBusinessLink asks that the non-profit organizations help find a sponsor that will pay for the production costs of the videos but there are no monthly hosting fees. These videos help the non-profits to tell their stories and explain their missions. Future enhancements to this section include a free online exchange where non-profits can post their needs for donations or volunteers and local residents can step up and respond. This video section is the first online aggregation of non-profits for the 925 area code which helps philanthropic residents and businesses find needs that they can fill in the local community.
The Super Mixer Sectionhouses videos of the Super Mixer Live Events that BayAreaBusinessLink produces and that we promote on behalf of other local organizations. Each month during 2010, BayAreaBusinessLink will host and promote a themed Mixer Event. Sponsorship of these events is a unique and valuable part of the local, intense promotional packages that we provide to the local business community to help them market themselves and re-connect with local residents and customers.
The e-News Sectioncontains video news and features about local events and corporations and local leaders. These videos will include interviews with East Bay business and political leaders, video clips from significant local events, economic news and forecasts from local business organizations, weekly local news wraps, and footage culled from the region’s TV stations. Our weekly e-mail newsletters will guide subscribers and link them to specific features. There will also be a calendar of business and political events. Over time the e-News Section’s content and variety of features will be expanded. We expect this section to be a major driver of site traffic that will draw the attention of many potential sponsors. Likely candidates include banks, commercial real estate concerns, telecommunication companies and professional service providers such as law and accounting firms.
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Management Team
Doug Domergue - VP of Business Development
Michael Shay - COO
Jeremiah Johnson - CTO
Rip Charbonnet - Video Production Director